Sally lives in the Vale of Glamorgan with her husband and their two teenage children. She built her career in retail marketing before leaving the corporate world in 2013 to set up her own business. She now owns and runs The Pencil Case, an award-winning stationery and local school uniform shop on Cowbridge high street.
Owning her own shop has given her first-hand experience of the pressures of running a small business in Wales; from the day-to-day operations to the impact of business rates, Covid and Brexit. When the government announced the potentially devastating increases to business rates in October 2016, Sally successfully instigated and led the high profile campaign to persuade the Welsh Government to implement a multi-million pound package of financial support to protect high streets and small businesses right across Wales.
Through her shop in the heart of Cowbridge, voluntary roles, campaigning activity and family life, Sally has got to know hundreds of families and local businesses over the years. She is an active member of the community and really understands what matters to local people. She is the ideal candidate to represent the Vale of Glamorgan.
Commenting on her selection, Sally Stephenson said:
"I am honoured to have been selected to stand for the Vale of Glamorgan next year. I am relatively new to politics - I only became actively involved in 2016, so I am definitely from the ‘real world’ and not a stereotypical career politician!
"As a local small business owner, I understand how hard it is to run a business and deal with the unprecedented challenges we are currently facing. I have spent the last few years successfully lobbying both the UK and Welsh Governments, to help them understand the needs of small businesses and put appropriate support schemes in place so that we can continue to provide jobs for the many thousands of people across Wales.
"As a mum, I have always been actively involved in my children’s education and their outside activities. For many years I was a volunteer, parent governor and then Vice Chair of Governors at their primary school. I understand first-hand the concerns of both parents and teachers, especially around the impact of Covid on our children’s education.
"I am standing for election in the Vale of Glamorgan because I bring a wealth of relevant skills, real-life experience and a much-needed fresh approach to Welsh politics. I want to help make my local community, and Wales as a whole, an even better place to live, study and work. I am proud to be part of a strong team of Welsh Liberal Democrat candidates, all standing up to demand better for our communities and for our vision of a fairer Wales.”
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